About Arion Strategies

Arion Strategies is a discreet, boutique consultancy specializing in media, privacy, and complex case navigation for individuals, families, and globally recognized organizations.

Founded in 2019 by S. AnnMarie Samson—renowned global media, PR, and privacy strategist—Arion Strategies offers a rare combination of discretion, creativity, and high-stakes problem-solving. With more than 25 years at the forefront of the entertainment industry, AnnMarie has served as a trusted strategist to Simon Cowell and his companies and artists since 2001, shaping global media narratives and safeguarding reputations through some of the most complex, high-profile situations.

Her expertise extends far beyond traditional PR. AnnMarie is recognized for her leadership in privacy protection, crisis management, and reputation strategy.

As Entertainment Sector Chief for FBI InfraGard Los Angeles, she works to build bridges between private organizations and America’s security networks such as the FBI, DHS, IC3, and the Joint Regional Intelligence Center,

At Arion Strategies, every engagement is guided by three principles: integrity, discretion, and results. Clients turn to us for:

  • Strategic media consulting for entertainment leaders and families

  • Protecting the well-being of children and families under pressure

  • Crisis navigation and complex case management

  • Privacy and threat prevention strategies

Whether advising established industry figures, high-profile families, or individuals suddenly thrust into the spotlight, Arion Strategies delivers tailored solutions that protect, empower, and restore confidence.

Our Mission

To provide elite clients with discreet, results-driven strategies in media, privacy, and complex case management.

Our Commitment

Excellence. Integrity. Results. These principles guide every relationship and reflect the trust our clients place in us.

 

Contact: By Mutual Introduction Only

Sarah AnnMarie Samson/ People Magazine

Simon Cowell & Sarah AnnMarie/ Fox